Market Researchers work within organizations and businesses to help management understand what consumers think and want through research and data collection.
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These professionals work within businesses that require sales assistance.
How to Become
A certificate in market research is required for this career, which requires a bachelor's degree and relevant work experience in the field of marketing or business.
Job Outlook
The employment outlook shows a growth rate of 41% from 2010 to 2020.
Salary
The average national salary of jobs for Marketing Researcher was $ 66,000.00 with a
high confidence ranking based on over 250 sources. Average Marketing Researcher salaries for job postings nationwide are 13% higher than average salaries for all job postings nationwide.
Training & Certification Requirements
Professional researchers may apply to gain certification through the Market Research Association. quantitative techniques and business management. This test is a distinctive measure and used by market research professionals to gain new business opportunities.
Education Requirements
Easily find and compare Bachelor's, Master's & PhD Psychology programs required for a Marketing Researcher.
We've researched the salary levels for Marketing Researcher from the top 3 job websites including Indeed.com, Careerbuilder.com and
SimplyHired.com. Below are the compared salaries for Marketing Researcher: Below are the salaries for Marketing Researcher, as quoted by the top job websites:
$ 66,000.00
$ 45,348.00
$ 68,000.00
All brand names are trademarks of their respective owners. All salary source data is public.
Average Salaries Across the Country
The following lists ranks salaries in each state around the country.
Alabama - $ 66,000.00(High Confidence (more than 250 sources))
Salary Rank: 13
Average Marketing Researcher salaries for job postings in Alabama are 1% higher than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 66,000.00
Alaska - $ 49,000.00(High Confidence (more than 250 sources))
Salary Rank: 48
Average Marketing Researcher salaries for job postings in Alaska are 25% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 49,000.00
Arizona - $ 54,000.00(High Confidence (more than 250 sources))
Salary Rank: 44
Average Marketing Researcher salaries for job postings in Arizona are 17% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 54,000.00
Arkansas - $ 66,000.00(High Confidence (more than 250 sources))
Salary Rank: 14
Average Marketing Researcher salaries for job postings in Arkansas are the same as average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 66,000.00
California - $ 71,000.00(High Confidence (more than 250 sources))
Salary Rank: 7
Average Marketing Researcher salaries for job postings in California are 7% higher than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 71,000.00
Colorado - $ 58,000.00(High Confidence (more than 250 sources))
Salary Rank: 35
Average Marketing Researcher salaries for job postings in Colorado are 11% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 58,000.00
Connecticut - $ 76,000.00(High Confidence (more than 250 sources))
Salary Rank: 4
Average Marketing Researcher salaries for job postings in Connecticut are 15% higher than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 76,000.00
DC - $ 82,000.00(High Confidence (more than 250 sources))
Salary Rank: 1
Average Marketing Researcher salaries for job postings in Washington, DC are 24% higher than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 82,000.00
Delaware - $ 58,000.00(High Confidence (more than 250 sources))
Salary Rank: 36
Average Marketing Researcher salaries for job postings in Delaware are 12% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 58,000.00
Florida - $ 61,000.00(High Confidence (more than 250 sources))
Salary Rank: 27
Average Marketing Researcher salaries for job postings in Florida are 7% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 61,000.00
Georgia - $ 75,000.00(High Confidence (more than 250 sources))
Salary Rank: 5
Average Marketing Researcher salaries for job postings in Georgia are 14% higher than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 75,000.00
Hawaii - $ 41,000.00(High Confidence (more than 250 sources))
Salary Rank: 51
Average Marketing Researcher salaries for job postings in Hawaii are 37% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 41,000.00
Idaho - $ 44,000.00(High Confidence (more than 250 sources))
Salary Rank: 50
Average Marketing Researcher salaries for job postings in Idaho are 33% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 44,000.00
Illinois - $ 75,000.00(High Confidence (more than 250 sources))
Salary Rank: 6
Average Marketing Researcher salaries for job postings in Illinois are 13% higher than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 75,000.00
Indiana - $ 63,000.00(High Confidence (more than 250 sources))
Salary Rank: 21
Average Marketing Researcher salaries for job postings in Indiana are 4% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 63,000.00
Iowa - $ 64,000.00(High Confidence (more than 250 sources))
Salary Rank: 17
Average Marketing Researcher salaries for job postings in Iowa are 2% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 64,000.00
Kansas - $ 60,000.00(High Confidence (more than 250 sources))
Salary Rank: 29
Average Marketing Researcher salaries for job postings in Kansas are 9% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 60,000.00
Kentucky - $ 56,000.00(High Confidence (more than 250 sources))
Salary Rank: 42
Average Marketing Researcher salaries for job postings in Kentucky are 15% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 56,000.00
Louisiana - $ 57,000.00(High Confidence (more than 250 sources))
Salary Rank: 41
Average Marketing Researcher salaries for job postings in Louisiana are 13% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 57,000.00
Maine - $ 58,000.00(High Confidence (more than 250 sources))
Salary Rank: 37
Average Marketing Researcher salaries for job postings in Maine are 12% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 58,000.00
Maryland - $ 68,000.00(High Confidence (more than 250 sources))
Salary Rank: 9
Average Marketing Researcher salaries for job postings in Maryland are 3% higher than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 68,000.00
Massachusetts - $ 79,000.00(High Confidence (more than 250 sources))
Salary Rank: 3
Average Marketing Researcher salaries for job postings in Massachusetts are 20% higher than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 79,000.00
Michigan - $ 67,000.00(High Confidence (more than 250 sources))
Salary Rank: 11
Average Marketing Researcher salaries for job postings in Michigan are 1% higher than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 67,000.00
Minnesota - $ 58,000.00(High Confidence (more than 250 sources))
Salary Rank: 38
Average Marketing Researcher salaries for job postings in Minnesota are 13% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 58,000.00
Mississippi - $ 68,000.00(High Confidence (more than 250 sources))
Salary Rank: 10
Average Marketing Researcher salaries for job postings in Mississippi are 4% higher than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 68,000.00
Missouri - $ 64,000.00(High Confidence (more than 250 sources))
Salary Rank: 18
Average Marketing Researcher salaries for job postings in Missouri are 2% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 64,000.00
Montana - $ 59,000.00(High Confidence (more than 250 sources))
Salary Rank: 32
Average Marketing Researcher salaries for job postings in Montana are 11% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 59,000.00
Nebraska - $ 48,000.00(High Confidence (more than 250 sources))
Salary Rank: 49
Average Marketing Researcher salaries for job postings in Nebraska are 27% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 48,000.00
Nevada - $ 51,000.00(High Confidence (more than 250 sources))
Salary Rank: 45
Average Marketing Researcher salaries for job postings in Nevada are 22% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 51,000.00
New Hampshire - $ 65,000.00(High Confidence (more than 250 sources))
Salary Rank: 16
Average Marketing Researcher salaries for job postings in New Hampshire are 1% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 65,000.00
New Jersey - $ 71,000.00(High Confidence (more than 250 sources))
Salary Rank: 8
Average Marketing Researcher salaries for job postings in New Jersey are 8% higher than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 71,000.00
New Mexico - $ 58,000.00(High Confidence (more than 250 sources))
Salary Rank: 39
Average Marketing Researcher salaries for job postings in New Mexico are 12% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 58,000.00
New York - $ 80,000.00(High Confidence (more than 250 sources))
Salary Rank: 2
Average Marketing Researcher salaries for job postings in New York are 21% higher than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 80,000.00
North Carolina - $ 63,000.00(High Confidence (more than 250 sources))
Salary Rank: 22
Average Marketing Researcher salaries for job postings in North Carolina are 5% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 63,000.00
North Dakota - $ 59,000.00(High Confidence (more than 250 sources))
Salary Rank: 33
Average Marketing Researcher salaries for job postings in North Dakota are 11% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 59,000.00
Ohio - $ 63,000.00(High Confidence (more than 250 sources))
Salary Rank: 23
Average Marketing Researcher salaries for job postings in Ohio are 4% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 63,000.00
Oklahoma - $ 60,000.00(High Confidence (more than 250 sources))
Salary Rank: 30
Average Marketing Researcher salaries for job postings in Oklahoma are 8% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 60,000.00
Oregon - $ 63,000.00(High Confidence (more than 250 sources))
Salary Rank: 24
Average Marketing Researcher salaries for job postings in Oregon are 5% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 63,000.00
Pennsylvania - $ 63,000.00(High Confidence (more than 250 sources))
Salary Rank: 25
Average Marketing Researcher salaries for job postings in Pennsylvania are 4% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 63,000.00
Rhode Island - $ 60,000.00(High Confidence (more than 250 sources))
Salary Rank: 31
Average Marketing Researcher salaries for job postings in Rhode Island are 8% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 60,000.00
South Carolina - $ 64,000.00(High Confidence (more than 250 sources))
Salary Rank: 19
Average Marketing Researcher salaries for job postings in South Carolina are 3% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 64,000.00
South Dakota - $ 50,000.00(High Confidence (more than 250 sources))
Salary Rank: 47
Average Marketing Researcher salaries for job postings in South Dakota are 24% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 50,000.00
Tennessee - $ 61,000.00(High Confidence (more than 250 sources))
Salary Rank: 28
Average Marketing Researcher salaries for job postings in Tennessee are 8% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 61,000.00
Texas - $ 64,000.00(High Confidence (more than 250 sources))
Salary Rank: 20
Average Marketing Researcher salaries for job postings in Texas are 3% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 64,000.00
Utah - $ 51,000.00(High Confidence (more than 250 sources))
Salary Rank: 46
Average Marketing Researcher salaries for job postings in Utah are 22% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 51,000.00
Vermont - $ 58,000.00(High Confidence (more than 250 sources))
Salary Rank: 40
Average Marketing Researcher salaries for job postings in Vermont are 11% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 58,000.00
Virginia - $ 66,000.00(High Confidence (more than 250 sources))
Salary Rank: 15
Average Marketing Researcher salaries for job postings in Virginia are the same as average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 66,000.00
Washington - $ 67,000.00(High Confidence (more than 250 sources))
Salary Rank: 12
Average Marketing Researcher salaries for job postings in Washington are 1% higher than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 67,000.00
West Virginia - $ 62,000.00(High Confidence (more than 250 sources))
Salary Rank: 26
Average Marketing Researcher salaries for job postings in West Virginia are 6% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 62,000.00
Wisconsin - $ 59,000.00(High Confidence (more than 250 sources))
Salary Rank: 34
Average Marketing Researcher salaries for job postings in Wisconsin are 11% lower than average Marketing Researcher salaries for job postings nationwide.
In USD as of March 24, 2014
55k
110k
165k
Marketing Researcher
$ 59,000.00
Wyoming - $ 55,000.00(High Confidence (more than 250 sources))
Salary Rank: 43
Average Marketing Researcher salaries for job postings in Wyoming are 17% lower than average Marketing Researcher salaries for job postings nationwide.
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