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Psychology of Color in Unicorn Companies


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Primary colors

Primary colors are fundamental to human vision.

Additive Colors

The additive color system involves light emitted directly from a source, before an object reflects the light

Subtractive Colors

Create colors by subtracting or absorbing certain wavelengths of color while reflecting other wavelengths back to the viewer

The most powerful color may be no color at all. 38% of unicorns use black, grey or white heavily in their branding .a further 10% use it as a secondary color.

Red

Blue

Yellow

Accent Colors 

Green

Purple

Pink

White

Brown

Orange

Black

Sources:

https://www.verywell.com/sensation-and-perception-4012917
http://psycnet.apa.org/journals/xge/136/1/154
http://fortune.com/unicorns
https://rgbworld.com/color


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